Notes on content, creators, performance, and building Social Playbook
May 24, 2026
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3 min read
The difference between content that converts and content that just exists
May 10, 2026
A sick toddler, a wife with norovirus, and my mom saving the day.
May 3, 2026
4 min read
Meta's research arm just open-sourced something most marketers missed. I went deep.
Apr 19, 2026
5 min read
Here's what that actually tells you about building an audience.
Apr 12, 2026
8 min read
How I test creative for every client and how one test changed the entire trajectory of a brand.
Apr 5, 2026
9 min read
Your content probably isn't the problem. Here's how to find out what is.
