Notes on content, creators, performance, and building Social Playbook
Apr 5, 2026
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9 min read
Your content probably isn't the problem. Here's how to find out what is.
Mar 29, 2026
14 min read
Lessons from building brands, failing publicly, and figuring it out along the way
Mar 22, 2026
What it actually looks like when the messy journey starts paying off
Mar 15, 2026
10 min read
The story I've never told about dental offices, flyers, and finding my way
Mar 10, 2026
8 min read
Why most people get bad results from AI (and what I do differently)
Feb 22, 2026
And what to do if you can only afford one person right now
