Notes from a solo operator building in public. Thoughts on content, brands, business relationships, and the messy middle in between.
Apr 5, 2026
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9 min read
Your content probably isn't the problem. Here's how to find out what is.
Mar 29, 2026
14 min read
Lessons from building brands, failing publicly, and figuring it out along the way
Mar 22, 2026
What it actually looks like when the messy journey starts paying off
Mar 15, 2026
10 min read
The story I've never told about dental offices, flyers, and finding my way
Mar 10, 2026
8 min read
Why most people get bad results from AI (and what I do differently)
Feb 22, 2026
And what to do if you can only afford one person right now
Feb 15, 2026
7 min read
Why killing campaigns too early is costing you more than you think
Feb 9, 2026
5 min read
The difference between presence and impact...
Feb 1, 2026
6 min read
Why content fails + step-by-step instructions on AI Personal Assistant I built for myself to save cash and maintain control
Jan 25, 2026
(and the ones they should be asking instead)
Jan 18, 2026
Learnings from Fortune 100 executives and building Social Playbook
Jan 14, 2026
4 min read
Stop replacing your brain with AI
Jan 6, 2026
Everyone is making "bold" predictions. These are predictions I'd bet on as a DTC marketer
Dec 30, 2025
Why content feels broken inside so many companies and how clarity fixes it
Dec 23, 2025
What this month taught me about timing, trust, and building something that actually lasts
Dec 18, 2025
3 min read
A year that looked messy on paper, but brought clarity where it mattered.
Dec 17, 2025
2 min read
If you are reading this, welcome.
